I am a high-energy extrovert who is always looking for something to learn and write about. I excel at social media marketing, but can also write anything from blogs to press releases on a variety of subject matters. My hobbies include fitness, fashion, shopping, gardening, local events, and more! I am currently accepting new projects. Email me at rachel@rachelinindy.com

WORK EXPERIENCE

7/2018- Present  •  Product Content Management Associate  •  Allegion (Contract ending July 2019)

  • Provide support for product information requests across Allegion’s brands.
  • Create dynamic data templates for internal use.
  • Compile product information into retailers’ provided templates.


12/2015-Present  •  Freelance Social Media/Content Manager  •  Self-Employed

  • Develop and manage content on social media channels, including Facebook, Twitter, LinkedIn, and WordPress. Clients are global and from a wide range of backgrounds, including B2B, B2C, and non-profits.
  • Work with email content management.
  • Write case studies and press releases.

6/2014-7/2015  •  Category Manager  •  Central Restaurant Products

  • Reviewed and sourced products for the print catalog and website.
  • Established relationships with vendors to identify gaps in our assortment, deficiencies in the way we are advertising their products, as well as to negotiate contracts.
  • Negotiated promotional pricing with vendors, creating a marketing message for customers and adjusting commissions for sales staff.
  • Reviewed Google Shopping and PPC ad campaigns to ensure we are presenting the most relevant content to our customers and showing in Google when a customer searches for specific keywords.
  • Worked with procurement to identify new direct import opportunities overseas.

8/2012-6/2014  •  Content Specialist  •  Central Restaurant Products

  • Created product content from supplier’s data for use in all marketing channels.
  • Used SEO and social media to gain ranking and improve leads.
  • Worked with Google AdWords, SEO Moz, and other SEO tools.
  • Worked on PPC ads and keywords.
  • Assisted merchandising members with updating new and existing products for all content offering, in all marketing channels.
  • Maintained the integrity of product data/content housed in the all database system.

EDUCATION

  • 2012 • B.S. Marketing • Indiana Wesleyan University • Cum Laude Honor

CERTIFICATES

  • 2014 • Leadership Certificate • IUPUI Continuing Education Program
  • 2011 • Group Cycling Certification • YMCA of Greater Indianapolis

OTHER EXPERIENCE/SKILLS

  • Social Media: Twitter, Facebook, Instagram, LinkedIn, Pinterest, SnapChat
  • Email: MailChimp, iContact, Act-On
  • Blogging/Web Content: WordPress, SquareSpace
  • Microsoft Office: Word, Excel, PowerPoint
  • Misc: HootSuite, MeetEdgar, Slack, Trello, HubStaff